Founder, Everton Campbell opened the Hip Store in 1987, renowned as the first Black-owned multi brand contemporary menswear retailer in the UK. Hip, was a select store credited as one of the first in the UK to merge premium Japanese and American heritage, sports and streetwear brands, championing innovative collaborations and exclusive limited editions products, mixing subculture, music and fashion.

With over 36 years retail experience and industry knowledge, 2nd Academic Showroom specialises in brand development and tailored distribution strategies ensuring success and longevity. Informed by heritage, our aim is to provide a forward thinking roster of progressively structured product for the here and now.