Introducing, East Pacific Trade | LIKELIHOOD

Founded by Jai Baek in Seoul, South Korea, East Pacific Trade - otherwise known as EPT - is a footwear brand that creates sneakers with a unique, minimalistic design approach. EPT’s offerings range from lifestyle sneakers to skateboarding shoes. Created upon returning home to South Korea, EPT is based on Baek’s precious experiences. His aspirations lie in positioning EPT as an individual label in the global market. A footwear veteran, Baek is known for establishing and developing brands such as HUF, DC Shoes, as well as Creative Recreation - his newest project East Pacific Trade is already intertwined in a number of different communities and circles.

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